Collective purposes are

to design places in which moments of cathartic creativity may transpire in visceral fervor et grace [what is happening]

and to communally celebrate the novelty of these passing moments [dig it],

to engage the mind to realize and activate the improvisatory nature of everyday living [keep it fresh]

and to encourage the individual to embrace personal means of self-expression, explore the channels through which one may be expressive [tell it like it is].